Built, not templated

Custom-crafted websites
for med spas.

Conversion-focused, HIPAA-aware sites that book real appointments. Delivered in days, not months. You own everything. Brand audit's on us, before you spend a dollar.

HIPAA-aware · conversion-focused · you own everything

Pittsburgh · serving med spas nationwide

The problem

Your website is quietly
costing you patients.

Most med spa sites were built by generalists, with templates, on platforms you don't own. That's why the chair sits empty even after the ad spend goes up.

With anyone else

The agency way

  • Cookie-cutter templates dressed up as custom
  • 8 to 16 weeks to launch. Monthly invoices start day one.
  • $10k to $25k price tag before SEO even starts
  • You don't own it. Proprietary platform lock-in.
  • Reports full of vanity metrics, zero booked patients

With Glassi

The Glassi way

  • Every site custom-designed around your brand
  • Days to launch. Preview URL before the first call.
  • Fair, transparent engagement. No inflated retainers.
  • You own the site, domain, content, design files
  • We track actual appointments booked. Nothing else.
60%
of med spas have zero SEO strategy
76%
of mobile searchers book within a day
72%
research online before their first visit
5–8%
is a healthy site-to-booking conversion

Who this is for

We work best with
clinics ready to grow.

Glassi isn't for everyone. The clients who get the most out of us already have their chair fundamentals in place. They just want the growth side handled by someone who actually knows the space.

If that isn't you yet, we'll say so and point you somewhere better.

Great fit

  • Injectable- or laser-focused med spas past year one
  • Clinics doing $300K–$3M in annual revenue
  • Owners who want the marketing side fully handled
  • Medical practices with MD, NP, or PA on staff
  • Operators who take compliance seriously

Not our client

  • Pre-revenue launches. Go validate first.
  • Solo estheticians without medical supervision
  • Clinics currently under medical-board review
  • Owners who genuinely enjoy managing their own marketing

What makes Glassi different

Three things no other agency
will put in writing.

02

Free brand audit, before you spend a dollar.

We tear through your site, your local SEO, your booking funnel, and your five nearest competitors. Then we show you exactly where bookings are leaking. Yours to keep either way.

Included in every build
01

You own everything.

The site, the domain, the copy, the design files. All yours from day one. Walk away whenever you want. Nothing stays behind a paywall.

Included in every build
03

Real attribution. Booked patients, not clicks.

We instrument every page with call, form, and appointment tracking. You see which keyword, which landing page, which ad brought the patient in. And what they booked.

Included in every build

Honest comparison

Stop paying agency prices
for template work.

We stacked ourselves against the top four med spa agencies, plus the booking platforms we integrate with.

Capability
Glassi
Incredible MarketingUrge InteractiveTRBOAvalanche Creative
Delivery timeDays8–16 wk10–16 wk12+ wk8–12 wk
Custom design (not templated)
You own the site + domain
No long-term contracts
HIPAA / BAA-aware intake forms
Booking attribution (not vanity metrics)
Medspa specialization
Transparent, published engagement

Works with your booking software

Direct integration, every time.

We've wired Glassi sites into all of the below. BAAs handled on our end.

Vagaro
Boulevard
Mangomint
AestheticsPro
Jane

SEO that works like a clock

On Google Maps in 30 days.
#1 on Search in 90 days.

Honest timelines for smaller cities and mid-size markets. Bigger cities like NYC, LA, or Miami take 4 to 12 months. Anyone promising faster is either gaming keywords nobody actually searches, or cutting corners that wreck your site by month six. We front-load the real work instead.

THE 30-DAY SPRINT

Most agencies drip-feed SEO to keep you on retainer. We don't.

Every technical fix, every directory listing, every foundational content piece is front-loaded into month one. By day thirty, your spa shows up on the Google map when patients search nearby. By day ninety, your main service search (think "Botox [your city]") sits at #1 for smaller markets.

Day 1
Build shipped
Day 14
Listings + Google profile live
Day 30
On the Google map

Technical SEO

Speed, schema, crawl paths, mobile. Shipped day one. Not drip-fed over six months.

Local & GBP

Google Business Profile optimization, 25+ directory listings with matching info across the web, automated review requests wired in from day one.

On-page

Every treatment page tuned for “{treatment} near {your city}.” The searches that book patients.

Content that ranks

Monthly articles answering the questions patients actually type before they book a consult.

Google property stack

GA4, Search Console, Tag Manager, and Ads conversion tracking. All connected, verified, and feeding the same attribution model before launch.

New frontier · GEOMost agencies aren't here yet

We don't just rank on Google. We rank in ChatGPT, Perplexity, and AI Overviews.

Generative Engine Optimization is a new discipline. It's about getting your med spa cited when a patient asks an AI instead of typing into Google. Every Glassi site ships with the schema, structure, and machine-readable conventions it takes to land in those answers.

  • 01

    Schema-dense pages

    FAQPage, HowTo, and MedicalProcedure markup on every service page. The formats models actually cite.

  • 02

    Answer-first copy

    First sentence answers the question. Short paragraphs. Bulleted comparisons. Exactly what AI Overviews extract.

  • 03

    llms.txt + Q&A library

    Machine-readable site manifest plus a library of pages built from real patient searches. Ranks on Google, gets cited by AI.

FACT · 60% of U.S. med spas have no SEO fundamentals in place. That's your fastest lever. It's also the reason a clinic two blocks away is taking your calls this morning.

How it works

Four steps. No
surprises.

STEP / 01

Free brand audit

We screenshot your current site, run a full SEO + conversion audit, and show you exactly where bookings are leaking.

STEP / 02

Strategy call

By the time we meet on Zoom, your audit is in your inbox. We walk through every leak, prioritize the quick wins, and map the build to your budget. No pitch.

STEP / 03

Build in days

Approve the direction and copy, connect your booking software, and we ship. Most sites go live within the week of green-lighting the build.

STEP / 04

Patients start booking

We wire up attribution so every lead is traced back to its source. You see real bookings, not impressions.

Proprietary AI pipeline

How we ship a full site
in days, not months.

Five stages, one pipeline. Each stage runs in parallel where it can, sequentially where it must. The site you see on day one is already the site you'd launch.

  1. Stage / 01Brand extraction

    We ingest your brand.

    Your current site, every font, every hex value, every photograph, every word. The pipeline maps your existing brand signature so the new site feels like yours. Not like a template.

  2. Stage / 02Competitive benchmark · site map · wireframes

    We find what's costing you bookings.

    Our model scores flow, layout, and copy against your five nearest competitors and patterns we've seen convert in med-spa funnels. You approve the site map and low-fi wireframes (pages, sections, hierarchy) before a single pixel gets designed.

  3. Stage / 03Initial generation

    We build the first site.

    Layout, hierarchy, copy, imagery, all generated against your brand tokens and our conversion-tuned design system. You see a real, working site before the call. Not a Figma mockup.

  4. Stage / 04Iteration pass

    We review and reiterate.

    Human and AI review in lockstep. We test the flow, retune the copy, swap hero imagery, compress every asset, and rerun conversion scoring until the numbers move the right direction.

  5. Stage / 05Hosting, domain, launch

    Your site ships.

    Domain pointed, hosting wired up, analytics and call tracking armed, Google Business Profile reconnected. Your spa shows up on Google Maps in 30 days and ranks #1 for your main service search in 90. Not the twelve months everyone else quotes.

The pipeline runs end-to-end in under a week · every build, every time

Frequently asked

Real questions.
Real answers.

The things med spa owners ask us most often. If yours isn't here, it'll come up on the call. No sales-ese, no dodging.

That's the number one thing we hear. Our answer is structural, not verbal: you own the site, the domain, the copy, and the design files from day one. There's no lock-in, no proprietary platform, nothing to hold hostage. If we're not earning our keep, you walk away with everything.

Compliance isn't a feature. It's the floor.

HIPAA, BAAs, and state
medical board rules.

Med spas are medical practices. We treat them that way. Every Glassi build ships with encryption, signed vendor agreements, and advertising compliance baked in.

HIPAA-aware from the ground up

Every intake form is encrypted in transit and at rest. We never ship a form vendor that can't produce a signed BAA.

BAAs signed with every vendor

Vagaro, Boulevard, Mangomint, AestheticsPro, Jane, and our form processor all have Business Associate Agreements in place.

State medical board aligned

We display supervising physician credentials, license numbers, and disclosure copy where your state requires it.

Before & after disclaimers, built in

Every gallery carries FTC-compliant disclaimers and consent attestations. Not bolted on after a lawyer email.

Ask us for our vendor BAA register · we publish it on request

The 90-day promise
daysfrom launch

Don't love your new site? Every dollar back.

You have ninety days from the day we launch to decide it was worth it. If it wasn't, for any reason, email us and we refund the full build fee. No retention call. No exit interview. The site, the domain, the copy, and the brand audit all stay yours.

  • 01Full refundof the build fee, processed in seven business days
  • 02No questionsno retention call, no exit interview, no fine print
  • 03You keep it allthe site, the domain, the copy, the brand audit

Signed into every statement of work · nothing to opt into

Your brand audit, on us

Tell us about your med spa.
Your audit is on us.

Two-minute form, no credit card, no calendar hostage. You get a personalized brand audit within 48 hours. Yours to keep whether we work together or not.

Get a free consultation

~ 2 min · no contracts